91±¬ÁÏ

Arlene is a Social Media Manager at 91±¬ÁÏ, where she runs the company's day-to-day social presence and partners with the wider marketing team on content strategy, thought leadership, and channel growth. She researches construction industry publications and monitors industry conversations to make sure 91±¬ÁÏ's content stays relevant to project owners, PMCs, and capital project teams globally.

Her work spans content strategy, copywriting, and creative direction, with a focus on turning complex capital project topics into content that construction teams actually find useful and worth stopping for.

I like mixing strategy with creativity to create social content that actually works with the bigger marketing picture, the kind that informs, engages, sparks conversation, and makes people stop scrolling for a second. I’m always up for testing fresh ideas, finding better ways to tell brand stories, and somehow surviving with 37 tabs open.
_{-Arlene Hidalgo}